As Sales & Marketing Director at Nova, Doug Carter brings a wealth of experience built on one clear principle: know your customer, and treat them fairly. Throughout his career, Doug has understood that genuine, long-term business success comes from more than just delivering a great product; it comes from building relationships rooted in trust, understanding, and shared ambition.

Doug’s background spans working as a manager at Next, relationship management at HSBC, to leadership roles in the windows and doors industry, but the core values remain the same: listen, understand, and support your customers. Whether it’s a business placing orders daily or one planning a large-scale project, Doug believes that knowing each customer, their goals, pressures, and motivations, is key to delivering real value.

“If we don’t truly understand our customers, we can’t do the best or fairest job for them. Knowing what drives their business allows us to offer the right support, avoid pitfalls, and help them grow.”

At Nova, Doug applies that thinking holistically. He ensures that customer knowledge isn’t just held by one Nova rep; it’s shared across the team, so every interaction is consistent, informed, and responsive. That level of insight is what allows Nova to adapt quickly, solve problems fast, and build lasting partnerships.

Doug is also passionate about helping customers tap into Nova’s 54+ years of industry experience and the incredible depth of knowledge across the team, with over 1,000 years of combined expertise under one roof.

“Our cornerstones are value, service, and quality. When we align that with our customers’ goals, we become more than a supplier — we become part of their business journey.”

He’s the first to acknowledge that things don’t always go to plan. But it’s Nova’s culture of fast, honest responses and a proactive approach to fixing issues that is a real differentiator.

In short, Doug Carter is here to ensure that every customer feels understood, supported, and set up for success, not just once, but every time they work with Nova.